Meet the Team
Craig Hepple
HEAD COACH
With over 17 years of experience in the fitness industry, I bring a results-driven approach to coaching that combines performance, nutrition, and long-term lifestyle change. As Head Coach, my focus is helping members become stronger, fitter, healthier, and more confident — whether they are complete beginners or experienced athletes.
I hold a degree in Sports Science and Athletic Development alongside industry-leading qualifications including Precision Nutrition Level 1 and CrossFit Level 3. My coaching background spans strength and conditioning, functional fitness, endurance training, body composition, and performance nutrition.
Known for my straightforward, supportive coaching style, I believe in creating an environment where hard work, accountability, and community come together. My approach is built around sustainable progress — helping members develop habits and systems that deliver real results both inside and outside the gym.
I will lead the coaching team and oversee programming, member development, and the overall training experience within the gym. My mission is simple: to build a facility where people of all abilities feel welcomed, challenged, and supported to become the best version of themselves.
When I’m not coaching on the gym floor, I work with clients on nutrition, performance optimisation, and lifestyle coaching, helping busy professionals and athletes improve energy, recovery, body composition, and overall health.
John Taylor
COACH / OWNER
I discovered CrossFit in the summer of 2022 and immediately fell in love with the combination of challenging training, expert coaching, and the incredible sense of community that comes from working hard alongside other people. That passion led me into HYROX in 2024, where I found another way to test my physical and mental limits through performance-focused training and competition.
Before CrossFit and HYROX, endurance sport played a huge role in my life. I competed in triathlons and iron-distance events, including races within the XTri series, experiences that taught me resilience, discipline, and the value of pushing beyond what you think is possible.
Opening this gym is about creating the kind of environment that inspired me when I first started — a place built around genuine community, quality coaching, great facilities, and an atmosphere where people can work hard, improve, and enjoy the process together. Whether someone is brand new to fitness or chasing ambitious performance goals, I want this to be a space where everyone feels welcome and supported.
As a coach, I’m still at the beginning of my journey, having only recently gained my qualifications, but I bring enthusiasm, empathy, and a real passion for helping people progress. I know what it feels like to start something new, and I’m committed to continuing to learn, grow, and provide the best possible experience for every member who walks through the door.